Openwork: Inside the Watch Industry

The Business & Ethics of Homage Watches – Marc Frankel (Long Island Watch) – Episode 31

Homages, replicas and clones, oh my! Today we’re digging into the business and ethics of what’s a perennial and now growing segment of the watch market. This is a complex topic, with important distinctions to be drawn between homages and replicas, clones or dupes. And more broadly, it’s one that sheds important light on technology and production gains across the industry globally.
Fortunately, we have the perfect guest to guide us through that landscape: Marc Frankel, who most of you probably know as Marc from Long Island Watch – both a retailer and manufacturer of a wide range of watches including homage watches. Marc is not only a living legend in this industry, but someone we genuinely admire and like. We are both proud and happy customers of Long Island Watch. And one of the great joys for us in participating in the Windup Watch Fairs over the years has been getting to know Marc.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

Has Luxury Pricing Gone Too Far? – Katharine K. Zarrella (Fashion Writer, Editor & Critic) – Episode 30

On this episode of the Openwork podcast, we look at luxury pricing. Of course, we’ve already done a deep dive on how watches are priced. (Check out our episode with Mike Margolis of Czapek and Singer Reimagined for that.) However, in the past, we’ve largely focused on how inputs like cost of labor, materials, inflation and currency exchange impact pricing. But there’s of course more that goes into pricing for watches and luxury goods more broadly. There are considerations like brand value, product positioning as well as consumer psychology that also impact pricing. And that’s what we explore today – those other more nebulous, but equally significant, inputs into pricing.
To help us with that we have the perfect guest: Katharine K. Zarrella is a writer, editor, and the Fashion Critic-at-Large at Document Journal. With a background as Fashion Director at the Wall Street Journal's Off Duty section and as a lecturer at Parsons School of Design and Central Saint Martins, she has contributed to numerous renowned publications, including Harper's Bazaar, The Business of Fashion, and most recently The New York Times, where she recently published the guest essay: Obscene Prices, Declining Quality: Luxury Is in a Death Spiral.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

2025 Watch Industry Preview – A Comeback Year for Watches? – Episode 29

It's that time of year: Predictions. On this episode we look at the year ahead, and make three calls each about the future of the watch industry. We discuss brand and retailer consolidation, market performance, business models for watch media, as well as enthusiast sentiment. We also take a look back at our 2024 predictions, and grade ourselves on their accuracy.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.
 

Market Wrap: The Watch Industry in 2024 – Hamza Masood (WatchCharts) – Episode 28

On this episode we look back on the business of watches in 2024. In particular, we discuss where the watch market is as we close out the year. Is it growing, stalling, or as some would claim in retreat? To help us break it all down, we’re joined by returning guest Hamza Masood of WatchCharts – the world's most comprehensive, transparent and trusted source of watch market data. It’s a service we at Collective subscribe to for its valuable insight not just into the pre-owned watch market but what that data can tell us about the watch industry at large.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

How Watch Design Works – Marco Borraccino (Singer Reimagined) – Episode 27

Today we’re going behind the scenes of watch design with Marco Borraccino the co-founder, CEO and Creative Director of Singer Reimagined. In addition to starting one of the most design-driven watch brands, Marco was previously the Head of Design at Panerai. He’s got a deep educational and career background in design, both within the watch industry and beyond. And he’s among the most talented and distinctive watch designers out there. Finally, in full transparency, Collective is a Singer Reimagined authorized retailer.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

Behind the Zenith DEFY Skyline C.X (Special Episode) – Romain Marietta (Zenith) – Episode 26

Today we have a bonus episode of our podcast. It’s a discussion with Romain Marietta, the Chief Product Officer at Zenith. We sat down recently in Geneva to discuss not only our latest collaboration – the Zenith DEFY Skyline C.X – but also how he and Zenith approach product development more broadly.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

Inside M.A.D.Editions – Maximilian Büsser (MB&F) – Episode 25

On this episode of Openwork, we explore the business of both MB&F and Max’s most recent horological project: M.A.D.Editions. While both represent wildly creative watches, they have fundamentally different business models, with MB&F producing under 200 pieces a year at prices mostly over $100K USD and M.A.D.Editions producing thousands of watches a year at under $5K USD.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.
 

Inside the GPHG – How the "Oscars of Watchmaking" Really Works – Episode 24

For years, we’ve followed the GPHG – the Grand Prix d'Horlogerie de Genève – with great excitement and interest as it’s essentially the Oscars of Watches. And with this year's award ceremony taking place November 13, we figured it would be helpful to lift the veil on what goes on behind the scenes. Who are the people who nominate these watches, and what does voting look like? Does the GPHG meaningfully drive sales for brands, and what’s involved in participating? We get into all of that and more, as we share our own experience as voting GPHG academy members.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

New York Watch Week? – Plus Building URWERK and Brew with Martin Frei and Jonathan Ferrer – Episode 23

On this episode, we share an industry perspective on what’s quickly becoming something of a New York Watch Week – comprising the Windup Watch Fair, WatchTime and more. Additionally, we’re going to share a special live podcast recording from the Windup Watch Fair – a joint episode between us and the Worn & Wound Podcast. It’s a conversation with Martin Frei of URWERK and Jonathan Ferrer of Brew about how they built their brands.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

Watch Production in China – Wesley Kwok (Nodus) – Episode 22

On this episode, we take a look at a topic that we’ve been curious about for a long time. We have discussed, both with members of the industry and amongst ourselves, the realities of production here in the United States, Japan, Switzerland and to a lesser degree Germany. But to date, we haven’t discussed one of the largest centers of watch manufacturing in the world: China. From full watches to components of every imaginable variety, China is a formidable force in the world of watchmaking and watch collecting. To help us learn more about the Chinese production ecosystem and why it matters, we’re proud to be joined by our friend Wes Kwok, co-founder of Nodus Watches.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.